Tag Archives: Social Marketing

Different Social Platforms Require Different Messages

Does your small business have several social accounts? Are you utilizing a service to cross post the same message to every platform at the same time? I hope the answer is no. Don’t get me wrong – I LOVE Buffer! I use it all the time, but how I use it is what’s important. I use it […]
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6 Tips to Enhance Your LinkedIn Profile

LinkedIn is the social network to be on for business purposes. Looking for a job? LinkedIn. Looking to network with professionals in your industry and area? LinkedIn. Looking to hire? LinkedIn. You get the picture. Just like your resume, though, it’s easy for your LinkedIn profile to start to look like everyone else’s. If you want […]
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Instagram to Facebook

Does your business post photos on Facebook? Are you on Instagram? Did you know Facebook now owns Instagram? Why does that matter? It matters because Facebook uses an algorithm (much like Google does to rank search results) to rank posts in Facebook users’ news feeds. Again you’re thinking, why does that matter? Since Facebook owns […]
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Social is More Than Sales

When I talk to small business owners about their social media presence (or more often, their lack thereof), I often am told they don’t need to be on social because they’re already busy enough. They simply don’t need more customers. While that’s a fantastic problem to have, it certainly isn’t a reason to not be on social […]
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The Social Dilemma

The vast majority of business owners and professionals agree – a strong presence on social media is vital to a business’s success. With literally hundreds of platforms worldwide, though, how do you know which ones are right for you or your business? Most folks make one of three common mistakes: They join a bunch of […]
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Streamline Your Social Media Efforts with Buffer

So your business has presence on multiple social platforms? That’s great! But you’re struggling to keep them all updated? That’s tough, and you’re not alone! We know that in order to make our social presence valuable, we have to post regularly, but doing that can be a full-time job. Many businesses hire outside help (that’s […]
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