Tag Archives: small business

4 Tips from a Social Marketer to Improve Your Social Marketing

It’s no secret that social media presence is essential for businesses. Beyond that, though, it can get a little fuzzy. What platforms should you be on? What do you post? How often do you post? If these questions have run through your head, you’re in the right place. Effective social marketing follows a plan, a […]
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Social Marketing is NOT About Sales

I hear it from business owners all the time: “We don’t need to use social media; we’re busy enough.” While that’s a great problem to have, it’s not at all what social marketing is about. If you think being on social media is simply about getting sales, I hate to break it to you, but […]
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Different Social Platforms Require Different Messages

Does your small business have several social accounts? Are you utilizing a service to cross post the same message to every platform at the same time? I hope the answer is no. Don’t get me wrong – I LOVE Buffer! I use it all the time, but how I use it is what’s important. I use it […]
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Instagram to Facebook

Does your business post photos on Facebook? Are you on Instagram? Did you know Facebook now owns Instagram? Why does that matter? It matters because Facebook uses an algorithm (much like Google does to rank search results) to rank posts in Facebook users’ news feeds. Again you’re thinking, why does that matter? Since Facebook owns […]
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Social is More Than Sales

When I talk to small business owners about their social media presence (or more often, their lack thereof), I often am told they don’t need to be on social because they’re already busy enough. They simply don’t need more customers. While that’s a fantastic problem to have, it certainly isn’t a reason to not be on social […]
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