Tag Archives: small business tips

Best Times to Post on Social Media

As a social marketer, I’m always asked when companies should be posting on social media. Unfortunately, I don’t think a right answer to that question exists. It depends on so many things! The first step is to know your audience. Are they folks working Monday through Friday, 9 to 5? If so, they probably don’t […]
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Different Social Platforms Require Different Messages

Does your small business have several social accounts? Are you utilizing a service to cross post the same message to every platform at the same time? I hope the answer is no. Don’t get me wrong – I LOVE Buffer! I use it all the time, but how I use it is what’s important. I use it […]
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Instagram to Facebook

Does your business post photos on Facebook? Are you on Instagram? Did you know Facebook now owns Instagram? Why does that matter? It matters because Facebook uses an algorithm (much like Google does to rank search results) to rank posts in Facebook users’ news feeds. Again you’re thinking, why does that matter? Since Facebook owns […]
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Social is More Than Sales

When I talk to small business owners about their social media presence (or more often, their lack thereof), I often am told they don’t need to be on social because they’re already busy enough. They simply don’t need more customers. While that’s a fantastic problem to have, it certainly isn’t a reason to not be on social […]
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The Social Dilemma

The vast majority of business owners and professionals agree – a strong presence on social media is vital to a business’s success. With literally hundreds of platforms worldwide, though, how do you know which ones are right for you or your business? Most folks make one of three common mistakes: They join a bunch of […]
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