Category Archives: Social Marketing

Best Times to Post on Social Media

As a social marketer, I’m always asked when companies should be posting on social media. Unfortunately, I don’t think a right answer to that question exists. It depends on so many things! The first step is to know your audience. Are they folks working Monday through Friday, 9 to 5? If so, they probably don’t […]
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Social Marketing is NOT About Sales

I hear it from business owners all the time: “We don’t need to use social media; we’re busy enough.” While that’s a great problem to have, it’s not at all what social marketing is about. If you think being on social media is simply about getting sales, I hate to break it to you, but […]
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Using Hashtags Effectively

If you spend much time on social media, you know hashtags are used a lot. You also know they can be a crucial part of your social marketing. They make your own content more easily discoverable, and they allow you to tap into trending topics. They are a great way to get your content seen […]
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Different Social Platforms Require Different Messages

Does your small business have several social accounts? Are you utilizing a service to cross post the same message to every platform at the same time? I hope the answer is no. Don’t get me wrong – I LOVE Buffer! I use it all the time, but how I use it is what’s important. I use it […]
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6 Tips to Enhance Your LinkedIn Profile

LinkedIn is the social network to be on for business purposes. Looking for a job? LinkedIn. Looking to network with professionals in your industry and area? LinkedIn. Looking to hire? LinkedIn. You get the picture. Just like your resume, though, it’s easy for your LinkedIn profile to start to look like everyone else’s. If you want […]
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Snapchat Basics

For many (millennials especially), Snapchat is the go-to app for messaging and photo sending. When you first get started with it, though, it can be a bit tricky to navigate. In the screenshot above, you can see a picture in the Snapchat app ready to be edited for sending. If you don’t have a photo […]
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Instagram to Facebook

Does your business post photos on Facebook? Are you on Instagram? Did you know Facebook now owns Instagram? Why does that matter? It matters because Facebook uses an algorithm (much like Google does to rank search results) to rank posts in Facebook users’ news feeds. Again you’re thinking, why does that matter? Since Facebook owns […]
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Social is More Than Sales

When I talk to small business owners about their social media presence (or more often, their lack thereof), I often am told they don’t need to be on social because they’re already busy enough. They simply don’t need more customers. While that’s a fantastic problem to have, it certainly isn’t a reason to not be on social […]
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Content is King

In this age of digital content, how we say what we want to say is increasingly important. Our potential customers are reading about us on our websites and social platforms AND in our print materials! It’s important, then, that our content is doing its job. What does that mean? Good content tells a story, and […]
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Social Media is About Community

“Social media is not about the exploitation of technology but service to community.” ~Simon Mainwaring