Category Archives: Social Marketing

How to Use Hashtags on Instagram

Instagram is one of the fastest-growing social platforms for both personal and business use. It’s the perfect platform for photo and (short) video sharing because it has easy-to-use features built right into it. Photo editing and enhancing has never been easier when posting from your mobile device to a social platform. If you’re using Instagram […]
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Twitter Analytics: the Basics

Like all social platforms, if you have a business page on Twitter, you get access to analytics to (theoretically) help you understand how your page is doing. It’s a snapshot of the number of tweets posted, impressions, mentions, followers, and more. If you’re looking to grow your Twitter presence, even a basic understanding of the […]
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The Basics of Branding

Regardless of your business type, branding is one of the most important aspects of business success. Branding is what identifies a business in the eyes of the customers. When you see the “golden arches,” do you think of McDonald’s? When I say Nike, do you see the swoosh? When you see a silver or white […]
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Understanding Instagram Insights

Do you use Instagram for your business? If you do, it’s important to have a good understanding of the insights available for your account. Much like other social platforms, insights give you valuable information about your followers and their activity on the platform. The more we know about our followers, the more successful our Instagram […]
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4 Tips from a Social Marketer to Improve Your Social Marketing

It’s no secret that social media presence is essential for businesses. Beyond that, though, it can get a little fuzzy. What platforms should you be on? What do you post? How often do you post? If these questions have run through your head, you’re in the right place. Effective social marketing follows a plan, a […]
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5 Steps to Boost Your Pinterest Marketing for FREE

Follow these 5 easy, FREE steps to grow your Pinterest following and return.

Getting Started with Snapchat for Business

Younger audiences are quickly moving away from traditional social platforms like Facebook and Twitter. Get started with Snapchat today at your small business today.

Intro to Facebook Insights

If you manage a Facebook page, you’ve likely seen the tab labeled Insights at the top of your screen. In my experience working with clients (my clients are primarily local small businesses and nonprofits as well as individuals in business), most folks have peeked at it, but they haven’t taken the time to dig into it. Here we look at the basics.

The Power of Written Word

I am a part-time instructor at a local technical college. In my communications class this week, we’re talking about technology as a barrier to effective listening. I think we can all agree that we can be (and often are) easily distracted by technology–be it our phone, tablet, TV, or something else. The class discussion specifically […]
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The 80/20 Rule for Social Media

The idea of the 80/20 rule gets thrown around a lot. At its core, the 80/20 rule is the Pareto principle: 80 percent of the effects come from 20 percent of the causes. More recently, though, the term has been used in various disciplines. When it comes to small businesses and social media marketing, the […]
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