Category Archives: Grammar

Who’s vs. Whose

I’ve said it before, and I’ll say it forever…the English language is confusing, contradictory, and full of exceptions to the rules. Let’s look at two words – who’s and whose. We often think of the apostrophe as indicating ownership (this is Jodi’s computer), but in this case, the apostrophe means letters have been omitted. Who’s is a […]
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Basic Sentence Structure

The English language is confusing – to say the least. Sentence structure is tough, and many people struggle to write a complete sentence. In English, we have four main types of sentences: simple, compound, complex, and compound-complex. The Simple Sentence The simple sentence is just that! It’s a single independent clause (labeled I), which means […]
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Content is King

In this age of digital content, how we say what we want to say is increasingly important. Our potential customers are reading about us on our websites and social platforms AND in our print materials! It’s important, then, that our content is doing its job. What does that mean? Good content tells a story, and […]
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Six Words (and Their Counterparts) You’re Not Using Correctly

The English language is confusing. For seemingly every rule, you’ll find five exceptions. Countless words have other words that sound the same or are spelled the same but have completely different meanings. Below I outline just six of the many sets of words that are more often than not used incorrectly. Further vs. Farther The […]
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Five Tips for Effective, Efficient Writing

In high school, I (like many people) took a creative writing class. The goal was simple – write as much as possible. Don’t worry about proofreading or proper punctuation. Use AS MUCH detail and flowery description as you can. Then I got into business and learned everything about that is WRONG for business writing. The […]
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Proper Writing Essential for Professional Image

Like it or not, we are judged (and we judge) on a daily basis. We send nonverbal signals constantly whether we’re aware of them or not. Our posture, attentiveness, clothing, eye contact, and even our writing all send messages to our audience. A well-written message is easy to understand, clearly communicates our intent, and motivates […]
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