Author Archives: Jodi Hoyt

My Honest Review of Amazon Echo

Several years ago, I saw a Kickstarter campaign for Jibo, a personal robot assistant for your home. I was instantly in love and thought I had to have one. Prior to seeing this campaign, I had almost no experience with AI or personal assistants. I am of course a HUGE Iron Man fan, so I […]
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The Basics of Branding

Regardless of your business type, branding is one of the most important aspects of business success. Branding is what identifies a business in the eyes of the customers. When you see the “golden arches,” do you think of McDonald’s? When I say Nike, do you see the swoosh? When you see a silver or white […]
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Polish Your Resume and Stand Out from the Competition

Resumes have come a long way. Although many aspects haven’t changed, several key things have. Before we dive into the tips, though, let’s consider a resume’s purpose. What’s It For? I know what you’re thinking–I already know what a resume is for. While that’s likely true, you may not have thought about its purpose in […]
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Less is More: Write Better Sentences

If you’re an analytical nerd like me, you know every sentence can be dissected and labeled by its structure and included word types. For example, that first sentence’s structure was D,I: dependent clause, (comma) independent clause. The most basic sentence type is a simple sentence, or a single independent clause (I). For example: I am […]
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Understanding Instagram Insights

Do you use Instagram for your business? If you do, it’s important to have a good understanding of the insights available for your account. Much like other social platforms, insights give you valuable information about your followers and their activity on the platform. The more we know about our followers, the more successful our Instagram […]
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Too Funny…

To Write is to Travel

“Good writing will bring you to places you don’t even expect sometimes.” ~James Gandolfini

Punctuation is Powerful

Learn by Writing

“Learn as much by writing as by reading.” ~Lord Acton

3 Tips to Better Content and Improved SEO

Perhaps you’ve heard the phrase “Content is king.” Heck, I wrote a whole post about it a while back. Being familiar with the phrase doesn’t mean we know what it means, though. There are tons of companies out there offering search engine optimization (SEO) for your website. You know what they look at first? Content. […]
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